Green Baby was set-up in Autumn 1999 by Jill Barker. Canadian Jill had the idea of setting up Green Baby when on maternity leave with her first son Thomas. Jill had been surprised that, compared with Canada, finding natural baby products in the UK was comparatively hard.
In particular, she was surprised at how few parents opted for washable nappies. While on the increase it still accounts for only around 15% of babies in Britain. And so she set up Green Baby.