Naty are a small entrepreneurial company founded by Marlene Sandberg, a Swedish mother and a champion of environmental causes. Naty provides environmentally aware parents ecological options in personal care products with their Nature Babycare and Nature Womencare lines.
Their headoffice is located in Nacka, Sweden, a suburb of Stockholm that can easily be reached by bus or train. Since thier founding, Naty and the Nature Babycare brand has expanded globally to countries such as Australia, Denmark, Finland, France, the UK, and the USA.
By breaking conventional ways of thinking they develop environmentally friendly baby products. This allows parents to choose products that are better for both babies and parents while also being radically better for the environment.
The Naty Nature Babycare Story
Nearly 15 years ago, Marlene Sandberg found herself thinking about nappies, and doing so on a regular basis. She was the mother of two boys, a corporate lawyer, and had a burgeoning sense of environmental awareness. As all new parents eventually realize, nappies became an everyday occurrence.
It was during this period that Marlene came across a newspaper article reporting on the damaging effect that disposable nappies had on the Swedish environment. On average, every Swedish baby was responsible for a half ton of dirty nappies every year. According to the US Environmental Protection Agency, it can take hundreds of years for an ordinary disposable nappy to decompose. So the nappies kept piling up, due in part to the material in traditional disposable nappies being predominately oil-derived plastic. While the nappies were out of sight, for Marlene, they were never truly out of mind.
Nature Babycare is Born
Marlene recalls that time as being a time of environmental awakening, but also of uncertainty. Uncertainty in how to make a difference with two young sons and a demanding career. “Like many people of my generation I was becoming much more environmentally aware,” says Marlene “but at the same time, I had a busy life and I did not see that washing nappies would fit into that schedule.”
Like any good entrepreneur with environmental aspirations though, Marlene made it work. In fact, she decided to delve into the world of disposable nappies and create a better alternative. After five years of hard work and research and development, Marlene formed Naty and launched a biodegradable and environmentally friendly disposable nappy onto the market.
Nature Babycare Learns to Walk and Talk
This nappy was well received. Finally, environmentally aware parents had the opportunity to choose a disposable nappy that allowed them to go green without giving up performance. The nappy has been recognized year in and year out as one of the best performing nappies by various baby and parenting organizations.
While nearly all disposable nappies contain a superabsorbent synthesized from petroleum, the design of Nature Babycare disposable nappies made it possible to reduce the amount of petroleum based superabsorbent without actually decreasing the nappy's absorbency. This design allows for the reduction of non-renewable materials in the production of the nappy. Nature Babycare disposable nappies are based on natural materials. Research and development continues as Naty constantly strives to increase the percentage of biodegradable material in the hopes of one day producing a disposable nappy that is 100% biodegradable
Nature Babycare Grows Up
Today Naty and the Nature Babycare brand have expanded from nappies to a range of baby care products. This includes wipes that are 100% natural and sold in packaging based on natural chalk to further minimize the negative impact on the environment, disposal bags that are 100% biodegradable, and even a line of skincare products that are based on biodegradable and natural materials as well as being hypoallergenic and paraben free. Naty and the Nature Babycare line of products continues to find new and innovative ways to provide environmentally aware parents with baby care options that fit their needs.